About Drew

I made it to the top of the mountain and decided I preferred the climb. After being fortunate enough to serve in several leadership roles at noteworthy Silicon Valley companies, my own sense of purpose withered beneath the crush of corporate life. I longed to double down on the work that not only excites me, but that I do well – problem identification, strategy development, solution design, and execution.
As a multi-disciplinary business executive, I help organizations transform themselves, both internally and externally. I distill their brand promise, identify the brand’s often latent emotional underpinnings, and bring them to life via dynamic storytelling, compelling communications, and rich experience design that drives the behavioral changes necessary to improve their cultures, build their missions and/or brands, and activate their audience.
Life is finite so I’ve decided to follow my heart and return to strategic and creative problem solving, only now with a significantly deeper set of skills, experiences, and the wisdom I’ve accumulated along the way.

Employment

Creative Director / Copywriter (06/2018 – Present)
Customers: Anaplan, Autodesk, Cisco, Dell, Veritas, VMware, and more.

SVP Brand, Customer Experience & Special Projects (2016 – 2018)
BuzzBoard, Inc., San Francisco, Ca.
SaaS start-up using data science to transform how sales and marketing teams find and engage with prospects and customers.
Customers: Cox Media Group, GoDaddy, Hearst, Nexstar, Sinclair Broadcasting and more.

President (2012 – 2016)
Duarte, Inc., Sunnyvale, Ca.
Silicon Valley strategic communications agency specializing in persuasive communications for major brands, non-profits, and thought leaders.
Customers: Apple, BCG, Cisco, Google, McKinsey, Salesforce, Twitter, VMWare and more.

VP, Marketing, Communications & Research (2008 – 2011)
Premier Retail Networks, San Francisco, Ca.
Global leader in developing and monetizing digital out-of-home media networks.
Customers: Albertsons, Costco, Meijer, Sam’s Club, ShopRite, Supervalu, Walmart and more.

Co-Founder / Principal (2003 – 2008)
Concrete Pictures, Inc., Santa Monica, Ca. / Philadelphia, Pa.
Creative company specializing in branding, digital marketing, and original content creation.
Customers: CBS Sports, Comcast, Discovery Communications, ESPN, TiVo and more.

Creative Executive (1997 – 2001)
3 Ring Circus Films, Inc., Hollywood, Ca.
Creative company specializing in branding, digital marketing, and original content creation.
Customers: ABC, DIRECTV, FOX, MGM, Paramount, Showtime, Sony, Universal, and more.

Creative Higlights

Creator & Executive Producer, Journeys of the Heart
Nine-hour television series for AMC Networks (formerly Rainbow Media’s Equator HD Network).

Executive Producer, Moov HD
The first non-narrative motion arts network for AMC Networks (formerly Rainbow Media).

Screenwriter, Red Serpent
Independent feature film starring Roy Scheider.

Screenwriter, Mona
Screenplay presently under option by Hollywood production company.

Education

Harvard University, Strategic Marketing for Managers (Executive Education).
University of Southern California, Masters of Business Administration.
Creighton University, Bachelor of Arts in Journalism.

Awards

Co-Producer, The Zeroes
Independent feature film awarded Audience Prize at South by Southwest Film Festival.

Writer, Omaha World Herald
Article of the Year Award.

Drew is an extremely effective communicator and manager, who simultaneously balances big picture/strategic vision with all the painstaking details required for superb execution. Drew is also a terrific leader, with an exceptionally warm spirit and sense of humor that make him a person people want to work for, and with.

Cathy Stauffer Board Member, Chairman, Start Up Advisor

Drew is a great strategic thinker — able to take into account multiple streams of information and data and synthesize that data into intelligent analysis. Drew also has a knack for getting into the heart and mind of the customer...and then turn those insights into action.

Neal Polachek Board Advisor

Drew is a seasoned media professional, who has the intelligence to spot the right decisions and the courage to stand up for the difficult ones.

Roy Prieb COO/CFO at Kleo Pharmaceuticals

Drew possesses a special blend of creative and innovative thinking along with a very strong analytical approach to solving business problems.

Andrew Penca Executive Director — Battery, Supply Chain, & Customer Support — Cummins Electrified Power