About Drew

As a leader of agencies, client-side marketing departments, and creative teams, I excel in building brands, driving growth, and shaping cultures through creativity and innovation. With expertise spanning market analysis, strategy development, growth marketing, communications, creative, operations, production, and people management, I have established a proven track record of developing and executing successful brand, marketing, and communications programs for well-known and emerging media, entertainment, technology, and cause-oriented brands. I am also a professional storyteller with credits in both TV and film.
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Employment

Principal | Strategic MarCom Consultant | Creative Director
Fleur Creative Strategy & Communications — San Francisco, Ca. + Sarasota, Fl.
Develop and execute successful, cost-effective MarCom programs and campaigns that build relevant, dynamic brands and drive high-impact, measurable results.
Clients: Anaplan, ChargePoint, Cisco, Craft, Dell Technologies, ePlus, ForgeRock, Fortinet, Rubrik, Microsoft, SigmaSense, SingleStore, Turntide Technologies, Veritas, VMware, Zapata Computing, and more.

Senior Vice President
Buzzboard — San Francisco, Ca + Hyderabad, India
Major strategic contributor to this early-stage, AI-powered sales platform that helps sales teams sell to small and local businesses. Led various initiatives spanning brand strategy, corporate messaging, customer experience, product development, and go-to-market.
Customers: Cox Media Group, Hearst, Nexstar Media, Sinclair Broadcasting, and more.

President
Duarte, Inc. — Santa Clara, Ca
Oversaw strategic direction and operations for this $25-million, world-renowned communications agency that assists business and thought leaders in telling their stories more effectively. Drive business growth and profitability, foster a service-oriented culture, improve operations, and ensure alignment with market trends and client needs.
Clients: Apple, BCG, Cisco, Google, McKinsey, Salesforce, Twitter, VMWare and many more.

Vice President, Marketing, Communications & Research
Premier Retail Networks — San Francisco, Ca
Led Marketing, Research and Communications departments for this $130M+ global leader in digital out-of-home media (DOOH), a subsidiary of Technicolor (at that time).
Clients: Albertsons, Costco, Meijer, Sam’s Club, ShopRite, Supervalu, Walmart and more.

General Manager | Co-Founder
Concrete Pictures, Inc. — Santa Monica, Ca + Philadelphia, Pa
Led core business and operational functions for this creative company specializing in brand strategy, digital marketing, and original content creation.
Clients: CBS Sports, Comcast, Cablevision, Discovery, ESPN, PBS, TiVo and more.

Creative
Highlights &
Awards

Creator & Executive Producer, Journeys of the Heart
Nine-hour television series for Rainbow Media’s EquatorHD channel (later acquired by AMC).

Executive Producer, Moov HD
The first HDTV arts network for Rainbow Media’s Voom HD Networks (a subsidiary of Cablevision).

Screenwriter, Red Serpent
Feature film starring Roy Scheider and Michael Pare.

Co-Producer, The Zeros
Audience Prize at South by Southwest Film Festival.

Screenwriter, Mona
Screenplay presently under option by Hollywood production company.

Education

University of Southern California, Master of Business Administration.
Creighton University, Bachelor of Arts in Journalism.
Harvard University, Strategic Marketing for Managers (Executive Education).

Drew is an extremely effective communicator and manager, who simultaneously balances big picture/strategic vision with all the painstaking details required for superb execution. Drew is also a terrific leader, with an exceptionally warm spirit and sense of humor that make him a person people want to work for, and with.

Cathy Stauffer Board Member, Chairman, Start Up Advisor

Drew is a great strategic thinker — able to take into account multiple streams of information and data and synthesize that data into intelligent analysis. Drew also has a knack for getting into the heart and mind of the customer...and then turn those insights into action.

Neal Polachek Board Advisor

Drew is a seasoned media professional, who has the intelligence to spot the right decisions and the courage to stand up for the difficult ones.

Roy Prieb COO/CFO at Kleo Pharmaceuticals

Drew possesses a special blend of creative and innovative thinking along with a very strong analytical approach to solving business problems.

Andrew Penca Executive Director — Battery, Supply Chain, & Customer Support — Cummins Electrified Power