With near ubiquitous connectivity driving high-velocity, high-volume data workloads, SingleStore’s revolutionary cloud database enables companies to simplify their data architectures while delivering the ultra-fast speed and elastic scalability needed to create breakthrough experiences.
Virtually unknown outside of Silicon Valley, SingleStore needed a market-facing awareness and lead generation campaign targeting lines of business managers, IT decision-makers, and developers at large commercial and enterprise accounts.
To help them achieve their goals, we developed the “SingleStore Can Help” creative construct, a broad messaging platform that introduces SingleStore, its benefits and solutions, and addresses the target audience’s four primary business challenge areas. The program consists of a microsite and curated content organized by challenge area, along with an interactive assessment tool designed to educate and qualify leads from target audiences. This cross-channel digital campaign is designed to capture the attention and interest of target audiences and drive them to topic-specific landing pages where they can access content to move them through their buyers’ journey.