Fleur Creative Strategy and Communications Fleur Creative Strategy and Communications

Partner Marketing

Race to the Future
ePlus + Dell Technologies

Developed a dynamic, multi-touch, B2B partner marketing for Dell Technologies and ePlus to increase awareness about the partnership; educate and engage potential customers about its many capabilities; generate leads and move them through their buyers’ journeys; and improve go-to-market internal alignment within and between the two companies.

To deliver on these goals we created a strategic, creatively-themed experience centered around elite triathlons. Like the preparation, coaching, and tools top athletes require to compete, organizations too need powerful, seamless technologies to lead their industries. To bring this to life, we created a robust demandgen program, centered around a dynamic microsite experience, that includes unique content assets, eNurture and paid ad campaigns, sales enablement materials, and field marketing tactics.

The Future of Work ROCKS
ePlus & Cisco

This award winning, multi-year, B2B partner marketing program was developed and implemented on behalf of Cisco and ePlus, a billion dollar global reseller of Cisco and other solutions. The purpose of the program was to increase awareness in the market; educate and engage potential customers about the partnership’s capabilities; generate leads and move them through their buyers’ journeys from awareness to consideration; and improve internal alignment both inter-organizationally (marketing + sales) and intra-organizationally (ePlus + Cisco) around shared go-to-market efforts.

To deliver on these goals we created a strategic, creatively-themed experience centered around a musical metaphor. Just like how making great music requires the right people, instruments, and expertise, so does designing and deploying those powerful, seamless technology solutions that improve the ways organizations operate. To bring this to life, we created a magical conductor to represent the partnership’s many capabilities, and feature it across our microsite experience, content assets, campaigns, sales enablement and field marketing tactics.

Transformation Island
VMware & Presidio

Previously known as “It’s a Big Cloud Out There”

Developed a multi-year, B2B partner marketing program on behalf of VMware and Presidio, a multi-billion dollar global reseller of VMware and other solutions. The purpose of the program is to increase awareness in the market; educate and engage existing customers and potential prospects about the partnership’s capabilities; and close the gaps internally between the various constituencies to generate and maintain momentum for their sales and marketing efforts.

To deliver on these goals we created a highly strategic, creatively-themed, program that employs a microsite, curated content, digital marketing campaigns, and various sales enablement and field marketing tactics to:
• Promote the shared value proposition
• Improve alignment across partner marketing and sales teams
• Drive consumption of partnership solutions and meet pipeline and revenue goals

Client reported results (as of Q3 2021):
• 60,000+ unique visitors
• 12-million impressions
• 4,500+ engaged accounts with 1,000+ employees
• $18-million in pipeline generated
• $4.5-million in closed sales

IAM Protected
ForgeRock & Google Cloud

ForgeRock®, a global leader in digital identity, delivers modern Identity and Access Management (IAM) solutions for consumers, employees and things to simply and safely access the connected world. As Google Cloud’s Only Premier Partner for IAM Security Protection, ForgeRock IAM for Hybrid IT on Google Cloud enables large enterprises to accelerate IAM modernization at scale for any use case.

Upon creating a strategic co-sales partnership, Forgerock and Google Cloud needed a concerted, co-branded, B2B partner marketing program focused on this joint solution. The program was designed to project their shared value proposition into the marketplace; educate, activate and reinforce Google Cloud sellers about ForgeRock solutions, products, services and customer success stories; unify ForgeRock’s solution positioning with Google Cloud priority marketing and sales enablement themes; and create better alignment both inter-organizationally and intra-organizationally around their shared go-to-market efforts.

To achieve these goals, we developed a creative construct based on the IAM acronym, widely understood among target audiences, and associated it directly with the ForgeRock and Google Cloud brands. By doing so, we were able to help them take ownership of the category in the minds of their target audiences, while building a flexible messaging platform enabling them to speak to many different benefits, solutions and audiences. Based on this construct, we developed a robust partner marketing program, which included a partner microsite, content assets, digital campaign, and sales enablement assets.