SigmaSense technology supercharges sensing power and other capabilities, enabling innovators to create limitless touch and touch-less solutions, immersive experiences, and endless innovative applications. With new leadership, a revolutionary new product, and a new round of fundraising kicking off, SigmaSense needed to rapidly evolve their brand to align with the changing market. We worked closely with them to reimagine their brand identity, update their messaging, redesign their website, and write and produce a compelling vision video.
Video & Film
Dynamic Load Balancing Video
ChargePoint
Leading the charge in transportation innovation, ChargePoint provides comprehensive charging infrastructure and an expansive network of charging stations to enable effortless vehicle charging on-the-go. ChargePoint needed a simple, compelling way to describe and demonstrate how their Dynamic Load Balancing solution enables customers to effectively manage power distribution, so we developed a short, fun and versatile animated video. ChargePoint uses this video on their website as well as in campaigns, and at sales events and industry conferences.
Brand Refresh + Vision Video + Launch Campaign
Craft
Craft, an emerging global supply chain resilience company, empowers organizations with its SaaS platform to strengthen their supplier networks and prevent supply chain disruption. With a new round of funding and increasing traction in the marketplace, Craft needed to evolve their brand. We worked closely with them to update their messaging, reimagine their website, develop a compelling vision video, revamp their content assets, and design compelling digital campaigns to generate demand from target audiences.
Property Manager Digital Campaign
Turntide Technologies
Turntide Technologies designs and deploys intelligent motor technologies organizations use to reduce energy consumption, improve operational efficiencies, and meet sustainability goals. To build sales pipeline for their innovative Turntide for Buildings solutions, we developed two innovative content assets along with a highly-targeted, account-based, multi-channel, lead generation campaign for building managers charged with boosting energy performance and operational efficiencies.
Cloud Controls Framework
Cisco
Cisco’s Global Cloud Compliance team needed a video to announce its recently released Cloud Controls Framework (CCF), a custom framework developed to help cloud-delivered / SaaS businesses achieve security certifications and meet regulatory standards around the world – efficiently and effectively. Due to the technical nature of the content and the need to make the video visually engaging, we leveraged the warmth of Cisco’s Head of Global Compliance Prasant Vadlamudi to tell the story, as well as a number of dynamic visuals and graphics to support him.
Quantum Computing Videos
Zapata Computing
Wrote and creative directed these corporate videos for Zapata Computing, an early stage, cutting-edge quantum company whose mission is to solve the greatest problems of our time with quantum computing. Spun out of Harvard in 2017 with a deep bench of quantum scientists and enterprise-level engineers, Zapata helps industry-leading companies understand — and capitalize on — the capabilities of quantum devices expected to arrive within the next 2-5 years. In addition to telling these complex stories to target audiences, our challenge was in making this highly complex technology and industry understandable to potential investors and customers.
CEO Keynote
Anaplan
Anaplan CEO Frank Calderoni needed a futuristic, multimedia keynote presentation to deliver at their main customer event, Connected Planning Experience (CPX). We developed a smart, compelling narrative around three fictitious companies in the near-term future, each using Anaplan to make better, faster decisions. The story was revealed through an on-stage dialog between the Anaplan platform and Frank, and was supported visually by dynamic multimedia that played out across three widescreens, spanning more than 180 feet. Our approach enabled us to demonstrate within a narrative context many of the platform’s key functions and features available today as well as those coming in the future.
Solution for Surveillance Launch Video
Dell Technologies
Dell Technologies was launching its enterprise-grade IoT Solution for Surveillance and needed a versatile, engaging tool for its marketing and sales teams to use across various touch points. We created a compelling, 3-minute video that discussed the highly complex technical challenges this platform overcomes, crystalizes its powerful benefits, and demonstrates a number of its innovative features.
PowerOne Launch Video
Dell Technologies
Dell EMC was launching PowerOne, a new all-in-one system that harnesses the power of Dell Technologies, bringing together compute, storage, networking, virtualization, and data protection into one streamlined autonomous infrastructure system. They needed us to create a “rolling thunder” launch strategy, complete with campaign theme, look and feel, and all of the various key communications and touchpoints needed to sustain the launch.
To illustrate the game-changing nature of PowerOne we developed FUTURE NOW, a concept designed to illustrate how this new technology helps large organizations accelerate digital transformation, moving them forward faster. This concept incorporates idioms about the future and juxtaposes them against bold, futuristic imagery that suggests what’s possible when organizations make the shift to PowerOne. (To date, only the video has been produced; the other elements are in production.)
Program Launch Campaign
Marin Catholic
Marin Catholic preparatory school needed help launching a new applied learning program called the Principled Entrepreneurial Institute. To assist, we developed the launch strategy, program name and tagline, and a multi-channel campaign designed to educate students and key stakeholders about a different approach to life and business that increases fulfillment and has a positive impact on the world. Final deliverables included a teaser video, series of social posts, web and email banners, launch email copy, student assembly talking points and parent- and student-facing PPT.