Dell Technologies was launching its enterprise-grade IoT Solution for Surveillance and needed a versatile, engaging tool for its marketing and sales teams to use across various touch points. We created a compelling, 3-minute video that discussed the highly complex technical challenges this platform overcomes, crystalizes its powerful benefits, and demonstrates a number of its innovative features.
Marin Catholic preparatory school needed help launching a new applied learning program called the Principled Entrepreneurial Institute. To assist, we developed the launch strategy, program name and tagline, and a multi-channel campaign designed to educate students and key stakeholders about a different approach to life and business that increases fulfillment and has a positive impact on the world. Final deliverables included a teaser video, series of social posts, web and email banners, launch email copy, student assembly talking points and parent- and student-facing PPT.