Anaplan CEO Keynote for Annual CPX Conference

Anaplan CEO Frank Calderoni needed a futuristic, multimedia keynote presentation to deliver at their main customer event, Connected Planning Experience (CPX). We developed a smart, compelling narrative around three fictitious companies in the near-term future, each using Anaplan to make better, faster decisions. The story was revealed through an on-stage dialog between the Anaplan platform and Frank, and was supported visually by dynamic multimedia that played out across three widescreens, spanning more than 180 feet. Our approach enabled us to demonstrate within a narrative context many of the platform’s key functions and features available today as well as those coming in the future.

Client: Anaplan
Role: Creative Lead, Writer
Attribution: Mahalo Digital