Brand Refresh + Vision Video + Launch Campaign

Craft, an emerging global supply chain resilience company, empowers organizations with its SaaS platform to strengthen their supplier networks and prevent supply chain disruption. With a new round of funding and increasing traction in the marketplace, Craft needed to evolve their brand. We worked closely with them to update their messaging, reimagine their website, develop a compelling vision video, revamp their content assets, and design compelling digital campaigns to generate demand from target audiences.

Client: Craft
Role: Creative Director / Writer / Strategist
Partner Agency: Arena

Vision Video

Digital Advertising

Brand Messaging, Marketecture & Key Graphics

Sales Process & Enablement

Content Development