Dell EMC was launching PowerOne, a new all-in-one system that harnesses the power of Dell Technologies, bringing together compute, storage, networking, virtualization, and data protection into one streamlined autonomous infrastructure system. They needed us to create a “rolling thunder” launch strategy, complete with campaign theme, look and feel, and all of the various key communications and touchpoints needed to sustain the launch.
To illustrate the game-changing nature of PowerOne we developed FUTURE NOW, a concept designed to illustrate how this new technology helps large organizations accelerate digital transformation, moving them forward faster. This concept incorporates idioms about the future and juxtaposes them against bold, futuristic imagery that suggests what’s possible when organizations make the shift to PowerOne. (To date, only the video has been produced; the other elements are in production.)