This award winning, multi-year, B2B partner marketing program was developed and implemented on behalf of Cisco and ePlus, a billion dollar global reseller of Cisco and other solutions. The purpose of the program was to increase awareness in the market; educate and engage potential customers about the partnership’s capabilities; generate leads and move them through their buyers’ journeys from awareness to consideration; and improve internal alignment both inter-organizationally (marketing + sales) and intra-organizationally (ePlus + Cisco) around shared go-to-market efforts.
To deliver on these goals we created a strategic, creatively-themed experience centered around a musical metaphor. Just like how making great music requires the right people, instruments, and expertise, so does designing and deploying those powerful, seamless technology solutions that improve the ways organizations operate. To bring this to life, we created a magical conductor to represent the partnership’s many capabilities, and feature it across our microsite experience, content assets, campaigns, sales enablement and field marketing tactics.