A tri-municipal community in Westchester County, New York received a three-year grant from the State of NY to educate community members about the importance of reducing food waste. Similar to creating a brand presence for a start-up company, this public-facing initiative needed a clear marketing and communications strategy along with suite of materials designed to engage, educate and motivate local community members to take action.
Working directly with key stakeholders, we developed a clear brand strategy, complete with logo, tagline, and messaging, to clearly define the initiative. The brand was designed to take an accessible, innovative and upbeat approach to a serious topic. Tactically, we designed and launched a suite of marketing and communications tools, including a print mailer, a fun and fresh website, community outreach and other related materials, to empower our stakeholders to engage with their constituents across a number of channels. With the completion of the grant period, the Love Your Food is no longer a functional website. To see what it looked like, view the prototype or the eBook by clicking the link to the right.
Client: Village of Larchmont, Town of Mamaroneck, Village of Mamaroneck