Transformation Island
VMware & Presidio

Previously known as “It’s a Big Cloud Out There”

Developed a multi-year, B2B partner marketing program on behalf of VMware and Presidio, a multi-billion dollar global reseller of VMware and other solutions. The purpose of the program is to increase awareness in the market; educate and engage existing customers and potential prospects about the partnership’s capabilities; and close the gaps internally between the various constituencies to generate and maintain momentum for their sales and marketing efforts.

To deliver on these goals we created a highly strategic, creatively-themed, program that employs a microsite, curated content, digital marketing campaigns, and various sales enablement and field marketing tactics to:
• Promote the shared value proposition
• Improve alignment across partner marketing and sales teams
• Drive consumption of partnership solutions and meet pipeline and revenue goals

As of the end of Q3 2021, the program’s results have been extremely successful:
• 60,000+ unique visitors
• 12-million impressions
• 4,500+ engaged accounts with 1,000+ employees
• $18-million in pipeline generated
• $4.5-million in closed sales

Client: VMware & Presidio
★ Awards ★: Content Marketing Association Award, 2020: Best Use of Content Curation
Role: Creative Lead / Writer / Strategist
Partner Agency: Mahalo Digital

Animated Ads

Digital Ads
Static Ads

Sales & Marketing Enablement Assets
Go-to-Market Program Program – Internal Explainer

Internal DemandGen Campaign Guide

Asset Library

Content Assets
Infographics

Ebook